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The purpose of the Bay Area Retail Leadership Institute (BARC) is to build a vital partnership between 菠菜网lol正规平台 University and the retail industry.  特别是，它是 the link between 菠菜网lol正规平台 students and the retail industry which is the focus of the Center’s 努力.  This is important since there is sometimes a discrepancy between the career opportunity realities of the retailing industry and students’ understanding of those 机会.  As a result of the partnership built by the Center, benefits accrue to 菠菜网lol正规平台, its students, and to companies represented on the BARC Executive Board. 

From the BARC Executive Board perspective, the Center is designed to elevate awareness of and knowledge about retailing among students, making retailing a high-profile career 目的地.  Just as importantly, BARC is designed to provide high quality interfacing 机会 between BARC Executive Board partners and 菠菜网lol正规平台 students.  这提供了 Executive Board partners with enhanced access to the best talent that the College of 业务 and university as a whole can provide.  With a highly diverse, multi-ethnic student population of 35,000 on campus, (5,000 in the 商学院), there is also ample opportunity for companies to target key ethnic groups. 

From a student perspective, BARC provides 机会 to interface with leaders from retailing and allied industries.  These learning, leadership, and professional development encounters offer an experiential learning complement to the classroom 经验.  The encounters provide essential socialization 机会, particularly to the many 菠菜网lol正规平台 students who are the first from their families to attend an institution 高等教育.  Finally, the encounters created by BARC events provide students with excellent networking 机会 as they begin to build their careers.